How do you optimize a complex system for maximum ad yield?
The fast-paced world of online affiliate marketing can be a bit overwhelming to the uninitiated. With so many advertisers clamoring for blog owners to promote their products in return for a percentage of sales, publishers often face such a vast array of offers it can be difficult to manage it effectively. 123LinkIt simplifies that process for publishers by offering plugins that process their websites' content and automatically link marketable keywords to relevant offers. Once installed content publishers can get back to creating content and 123LinkIt handles the advertising.
Expanding and optimizing the platform
Qurve was brought in to help optimize 123LinkIt’s Ruby on Rails platform by extending the tools and algorithms used to optimize revenue yield and performance. Using our years of experience in the affiliate advertising industry we were able to tweak algorithms that decide where to send clicks and developing additional administrative tools to give 123LinkIt staff fine-grained control over keyword and advertiser data. This additional control allowed 123LinkIt to promote offers that converted well while suppressing poorly performing or irrelevant offers. In the world of performance based marketing better algorithms and increased data quality lead directly to more revenue for everyone involved.
Moving into the cloud for agility
Additionally, Qurve helped lead an infrastructure transition off an existing legacy hosting environment and upwards into the Cloud. With a new repeatable and automated server installation process and the dream of virtual servers scaling up or down based on demand is now a reality for 123LinkIt.
